#TheCOLLECTION


Lindberg

Lindberg eyewear tells the world the wearer subscribes to a different way of thinking, and have a connoisseur’s appreciation of exceptional design and high-quality materials, the company said. Designed in Denmark, every frame is a statement about aesthetics, technical innovation and impeccable craftsmanship steeped in the Danish design tradition of discreet, classic elegance and simplicity. Lindberg designs feature responsibly sourced materials including titanium, acetate, gold, platinum and diamonds; certain models are also available in natural animal horn. Patented Lindberg technical innovations have done away with everything that is not essential—including all screws, rivets and welds—meaning Lindberg frames are incredibly strong, flexible and among the lightest and most comfortable in the world.

Average MSRP is $535-$605.


@Retail

Nicholas Protz
Frame Buyer/Store Manager Eye Elegance, Houston, Texas

“Lindberg is our predominant rimless collection. We needed one that could accommodate even the higher prescriptions and progressives without sacrificing comfort and style.”

What are you selling?
Lindberg has been our number one selling line since we brought it in over 20 years ago. We brought in the Spirit collection for its timeless style and superior design over the other drill mount brands that are available. Today, we keep a rather large stock of the Rim, Spirit, Now, Horn and Precious series in both optical and sunglasses styles.

Who’s buying it?
Our sophisticated customers who value comfort and appreciate its simple, clean look. It speaks to customers who’ve happily worn Lindberg in the past and those who’ve been unhappy with other rimless collections.

Why do they like it?
Lindberg’s timeless and sophisticated style assure the “not too trendy” customer that their investment won’t be going out of style. The lightweight feel is also undeniable to customers who’ve experienced eyewear feeling too heavy.

Website: www.EyeElegance.com
Facebook: www.facebook.com/EyeElegance
Twitter: @eyeelegance
Instagram: @eyeelegance

Are you a retailer or an ECP who has a frame or collection you think others should “Check.Out”?

Contact senior editor, Deirdre Carroll
dcarroll@jobson.com