High Visibility: Vroom! Revo Revs Up with NASCAR's Danica Patrick

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High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events, etc. To be considered for inclusion please contact senior editors, Deirdre Carroll or John Sailer.


Racing superstar Danica Patrick, Revo's new brand ambassador, helped ring the NASDAQ opening bell in NYC last week. Here, from left, B. Robinson's Cliff Robinson, Patrick and Sequential Brands' Yehuda Shmidman.

Vroom! That's the revving up that Revo will be doing now that it is partnering with NASCAR superstar Danica Patrick to promote its performance sunglasses.

Patrick, one of the most recognizable athletes in the world, the driver of the No. 10 GoDaddy Chevrolet in the NASCAR Sprint Cup Series, is Revo's new brand ambassador.

She will be wearing Revo both on and off the track and will be featured in upcoming brand campaigns. Patrick will be involved in the product development process and is lending her extensive experience with eyewear to add her unique design perspective for the 2014 collection. In addition, she will be featured in the Spring 2014 advertising and marketing campaigns, and featured throughout Revo's social media platforms.

"REVO is an incredible brand known for its innovative technology and crystal clear lenses," stated Danica Patrick. "I am honored to be an ambassador for such a renowned brand."

Sequential Brands Group, Inc.
(NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands, including Revo. The company celebrated its recent NASDAQ listing with Patrick in New York last week. Yehuda Shmidman, CEO of Sequential, stated, "We are thrilled to celebrate our recent listing on NASDAQ by ringing the opening bell with our friend and partner Danica Patrick. Today marks a major milestone in Sequential's evolution into a leading global brand management organization."


Danica Patrick will be featured in Revo's Spring 2014 campaign and social media programs;
she will also help in the product development process.


Cliff Robinson, co-president of B. Robinson, and licensing partner for Revo sunglasses, added, "We believe Danica Patrick is the perfect ambassador for Revo. We believe she will be instrumental in the continued success of the Revo brand."

Founded in 1985, Revo is a global leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. worldwide.

B. Robinson became the global sunglass license partner to Sequential for Revo in August, as reported by VMail.