STYLE: Frame Collections Updated EyeXam App Connects ODs With Patients Via Mobile By Staff Monday, October 22, 2012 12:02 AM RELATED CONTENT Eyecare Gets 'Mobil-eyezd' VSP Optics Group Unveils otto, a Virtual Optical Assistant Customizable EyeDocApp Builds Mobile ‘Touch Points’ for ECPs SANTA CLARA, Calif.—Global EyeVentures ( www.globaleyeventures.com), in partnership with Eyefinity ( www.eyefinity.com) has debuted its next generation of the EyeXam mobile app and web platform. “The new EyeXam app adds great value to the marketplace by offering many features to help eye doctors connect with patients, including an enhanced doctor directory, a GPS-based doctor locator, avenues for communicating with EyeXam users, and more,” said Nikki Iravani, OD, founder and CEO of Global EyeVentures. “The new EyeXam app enables eye doctors across the country to leverage the growing mobile technology to build and enhance relationships with new and existing patients,” she added. EyeXam, which is available as a free download on The Apple Store, has new features that enable the user to enter a zip code or to use their current location via GPS to locate an eye doctor. VSP providers are automatically listed in the directory, while non-VSP providers can be listed for a fee. Customized listings in the enhanced doctor directory are available for a subscription fee. In addition, consumers can manage appointments with the app and receive communications from their doctor, including reminders and targeted messages. Doctors can utilize a web-based dashboard to monitor app activity, access a list of everyone who has viewed the app, by e-mail address, and connect with app users. Similar to its earlier edition, the EyeXam app brings patients through a series of self-screening choices and allows them to share the results on social networks or e-mail. The app also provides the opportunity for live chat with doctors’ offices. ■ The updated EyeXam app takes patients through vision screenings and also now offers appointment scheduling and GPS doctor location tools.