Safilo Launches Bobbi Brown Eyewear for Spring 2014

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NEW YORK—Safilo Group and Bobbi Brown, makeup artist, founder and chief creative officer of Bobbi Brown Professional Cosmetics Inc., have introduced the Bobbi Brown line of eyeglasses and sunglasses.

According to Safilo, Bobbi Brown becomes the first makeup artist with a signature line of eyewear. Her goal with the collection is to teach women how to select frames that enhance their natural beauty and complement their skin tones and personal style, the company said.

“We are very excited to partner with Bobbi Brown on a fresh new approach to the eyewear category,” said Ross Brownlee, president of Safilo Americas. “Bobbi changed the way women think about makeup and we are now about to do the same with eyewear.”

The launch collection includes 16 ophthalmic styles; 13 women’s styles and three unisex, as well as 14 sunglass styles, 10 for women and four unisex. Each optical frame comes with a silver case in a black box, while the sun is packaged in a silver wristlet with small compartments for makeup and includes a small mirror.

“Being a beauty expert, I’ve always been aware of how glasses can transform the face and wanted to take the mystery out of how to choose the right glasses,” added Brown, who used her experience to create the perfect mix of colors and shapes to ensure there is a frame to flatter every face and style, said Safilo.

The eyewear incorporates a three-step system to help women find the perfect pair based on style, color and face shape. P.O.P. materials include a 24-piece or 48-piece display or a wall customization option displaying the color palette section of the three-step system, logo block, 5”x7” counter cards and brochures.

Dispenser Price Guide: $$$ ■

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