Safilo Celebrates 80 With Safilo by Marc Newson Capsule Collection

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PADUA, Italy—Safilo celebrates it’s 80-year history by launching a special capsule collection created in collaboration with Australian designer Marc Newson.

“As Safilo celebrates 80 years, we want to share our unique story of cutting-edge Italian heritage, savoir faire, quality and innovation through an exclusive partnership with Marc Newson,” said Luisa Delgado, CEO of Safilo. “Marc is one of the most eclectic and gifted creative minds of his generation. He has blended the richness of the past with the present and the future, through an exquisite capsule collection.”

The new Safilo by Marc Newson capsule collection revisits a historical model personally chosen by Newson and the result is different variations based on the original shape from Safilo’s archive. The global collection consists of five optical styles and two sunglasses styles.

These new models are characterized by unique features and technologies that exemplify the qualities of the brand. These include: the reinterpretation of the historical UFO collection, a frame formed by thin steel wire; the use of lightweight Optyl; Optyl combined with the new Elasta 80 hinge; steel combined with the Elasta 80 hinge; or aluminum.

Dispenser Price Guide: $$$ ■

dcarroll@jobson.com