DALLAS—A&A Optical has launched SeventyOne, its latest eyewear collection that pays homage to yesteryear.

Named after the inception year of A&A Optical, the collection is a nod to indie-prep style and is engineered for the Millennial market with timeless shapes, organic color variations and a unique fusion of materials and textures, the company said.

“Near and dear to me, since 1971 is the year A&A Optical was founded, this house-created collection will be a great addition to the family of brands that A&A has been known for, for over 44 years,” said Robert Liener, the company’s president and CEO.

“The target demographic for the SeventyOne eyewear collection is the Millennial generation, older teens through post-college age. The styles in the collection are hip, bold colored, high quality and competitively priced. Thus far, feedback about the collection has been amazing,” he said.

SeventyOne will feature six men’s styles and six female styles, and will include metal frames with distinct color stories and acetate frames with bold metal accents.

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