Roger Federer wears Mr. Federer (top) and R-4.

  
Quick Take: Oliver Peoples, from EssilorLuxottica, and Roger Federer have announced the release of their first eyewear collection. The four-collection partnership under the Roger Federer (“RF”) and Oliver Peoples brands begins with six new styles: four sunglasses and two shield frames.
Specifics: The collection is designed to work for both everyday life and sport performance. The frames feature rubber grip nose pads and temple tips to help support a consistent fit throughout performance wear. Design details include a number “8” plaque, a special number to Federer, representing his birthdate (8.8.81) as well as the number of his Wimbledon titles. A custom core wire pattern was developed and inspired by the threading patterns of the strings found on vintage tennis racquets. Another symbol of tennis is the custom octagonal RF metal logo piece at the temple tip. The octagonal shape is inspired by the end of a tennis racquet. In addition, every pair features the RF logo on the plaque, temple tip and lenses. In addition, this collaboration launches the first-ever shield styles in Oliver Peoples’ history: R-4 and R-5. R-4 is distinguished by its semi-matte bio-nylon top bar while R-5 features a minimalist, windsor rim top bar. Federer said, “Shields are very new for me. I thought let’s give it a go and see… I love the way they turned out. I don’t think we’ve seen shields like this in the market that are both high-performance and luxurious.” The star frame in the collection is the Mr. Federer, which Roger wore to the Met Gala. Finally, the lenses offered in the collection match the performance technology found in the frame design. From custom Color Enhancement lenses which boost dominant colors specific to environments like water, forest, or the city, to Polarized lenses which cut the sun’s glare, and mirrored lenses, advanced visual details are offered throughout the collection.
Selling Point: Roger Federer said, “Sunglasses are something I’ve enjoyed as my sport has required me to chase the sun 80 percent of my life. One of the main goals of our collection was to create sunglasses that could be utilized in every aspect of one’s routine – off or on the court.” Oliver Peoples CEO, Rocco Basilico said, “We are thrilled for the release of the Oliver Peoples and Roger Federer collaboration. Roger is a true icon of our generation who represents elegance, style, mastery, and precision. Together, we have joined forces to reinvent performance eyewear. Every style is made to be as luxurious as it is durable, as beautiful as it is functional. With lenses for high performance and exceptional optical quality, this ultra-lightweight design also features intricate collaboration exclusive details. For an aesthetic fit for sport and lifestyle, nothing compares. Finally, in eyewear, performance and luxury co-exist.”
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