Quick Take: Safilo Group house brand Carrera Eyewear has debuted its Carrera Festival Edition capsule collection as part of its official eyewear partnership with Coachella Valley Music and Arts Festival taking place over two consecutive weekends, April 12 – 14 and April 19 – 21, in Indio, California.
As an official Coachella partner, Carrera will have category exclusivity as the only featured eyewear brand on the festival grounds. The brand will be present with an experiential partner tent to connect and engage with thousands of festival goers while offering an immersive brand experience, including a sunglasses try-on station which will present the 2024 Carrera Collection and the new Carrera Festival Edition Capsule.
Specifics: The Carrera Festival Edition capsule includes eight iconic Carrera sunglasses in a mix of male, female and unisex shapes and materials with a special lens treatment that creates an iridescent effect inspired by the Festival’s bubbly and magical mood. “Carrera Festival Edition” is printed on the left lens as well as the inside temple, and all styles come with the Festival Edition black neoprene croakie with an iridescent Carrera logo and racing stripes. The retainer attaches to the temples to rest on the wearer’s neck when not in use. The words “Festival Edition” appear printed on the inside.
Selling Point: Carrera’s Festival Edition Capsule is bold, bright and celebratory, perfect for desert days at the Festival.
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