Quick Take: Dansharian has launched its 2024 campaign, “Armenian Soul: The Iconic Vision.”
Specifics: The campaign was conceived by Alain Miklitarian and brought to life by Dutch photographer Claudine Grin, and features the participation of the Armenian Ballet Company of Paris (YERAZ). In the campaign, the dancers wear traditional Armenian dress and Dansharian eyewear.
Selling Point: Over the course of eight consecutive Fridays, beginning March 8, images from the campaign will be featured across social media platforms. In the latter part of this year, a second phase of the campaign will further extend the narrative of Armenian cultural richness and artistic expression.
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