Two Dates Announced for MBA 2 With Disney Institute

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ANAHEIM, Calif.—The principles of world-class service pioneered by the Disney Company are presented—and interpreted for the optometric practice—at two upcoming MBA 2 seminars held in conjunction with Disney Institute.

The day-and-a-half program is presented by Disney Institute, and it includes a lecture by MBA faculty member Dave Ziegler, OD, FAAO, that provides strategies to apply Disney service principles to the optometric practice. MBA (Management & Business Academy) is sponsored by Alcon and Essilor.

The MBA 2 is being held in Anaheim, California, on Aug. 3-4, and also in Lake Buena Vista, Florida, on Sept. 21-22. The cost of each program in $1,760, which includes curriculum, meals and a one-night stay at a Disney resort hotel. Travel costs are in addition to that.

Optometrists need not have attended MBA to take MBA2, but the program was designed for MBA graduates to go further in their business educations. Readers can get more information and register at the MBA site.