NEW YORK—As Expo East entered its first day, show organizers were confident that the efforts over the past year were about to pay off. With the Galleria and The Underground redesigned and relocated to Level 3, hopes were high that the “ultimate boutique buyer experience” was about to begin, show organizers said.

Other layout changes include the seamless connection between education (Hall 1A) and meeting rooms that lead directly into the Lenses & Processing Technology and Medical Science pavilions. Lounges have been relocated to Special Events Hall and the Partner Pavilion now in Hall 1A affords optimal event space.

“Expo East is brimming over with activity and excitement from every corner,” said Deborah Castor, The Vision Council's VP of Trade Shows and Meetings. Two years of extensive research into the needs and behaviors of buyers and ODs, combined with careful planning have resulted in the new layout and enhanced show experience that is surpassing all expectations."

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