SAN DIEGO— Shamir Insight has named Mark Becker vice president of marketing and strategic partnerships. Becker joined Shamir with more than 20 years of executive optical experience. He previously co-owned and operated the Precision Optical Products lab in San Diego and served as regional vice president of Essilor of America.

Becker will be responsible for all marketing and communications initiatives, including branding, merchandising, product marketing, and public relations. He will also drive the growth and development of key market segments and establish initiatives to advance Shamir partnerships.

“Becker brings to Shamir a wealth of experience and knowledge that will be extremely useful and beneficial as we continue to grow and expand our market offerings,” said Ranaan Naftalovich, CEO. “Mark had worked for Shamir back in 2002 as the vice president of sales, and we are excited to have him back on our team.”