Protective Optics Inc. Officially Changes Name to Wiley X, Inc.

LIVERMORE, Calif.—The family-owned and operated Protective Optics, Inc. has officially changed its name to Wiley X, Inc., formerly known as Wiley X Eyewear by Protective Optics, Inc.

After more than two decades developing Wiley X eyewear for the civilian, military and law enforcement markets and working to raise brand awareness within each of its target market segments the company has decide to focus on a unified front leading to the official change of its corporate name from Protective Optics, Inc. to Wiley X, Inc, according to a statement from the company.

“We recently celebrated our 20th anniversary, and it’s been an honor to consistently set the benchmark for safety, style, quality and versatility in such a wide variety of key markets,” said Myles J. Freeman, vice president of sales for Wiley X. “Wiley X may have built its foundation as a provider of protective eyewear for the military, but the brand has grown to now resonate among enthusiasts within industries such as fishing, snowboarding, motorcycles, NASCAR, hunting, law enforcement and casual wear. We are thrilled to officially incorporate the company’s new name.”