PITTSBURGH—Paws N Claws Eyewear, which helps animals around the country in partnership with the ASPCA, has now partnered with the Alliance for NYC’s Animals in New York City and established its first brand ambassadorship with Stephanie Mattera, a well-known animal activist and socialist.

Paws N Claws Eyewear, based here, has been one of the ASPCA’s strategic cause partner companies for several years. The company currently donates 5 percent of the purchase price of each pair of optical frames or sunglasses sold to the ASPCA animal welfare organization.

Mattera’s ongoing involvement with the Alliance for NYC’s Animals and her love for fashion and social media made her a perfect fit to be Paws N Claws Eyewear’s inaugural Brand Ambassador. Sam Shapiro, president and CEO, noted, “Stephanie was an amazing choice because she has a heart for animals and is very involved in animal causes—something that is of utmost importance to us here at Paws N Claws Eyewear.” Mattera is a lifestyle correspondent for Celebrity Catwalk TV and has been a spokesperson for the Alliance for NYC’s Animals.

In honor of welcoming Mattera, Paws N Claws will be donating an additional 5 percent to the Mayor’s Alliance to NYC’s Animals from sales using code SAM5, which became effective on May 5. Paws N Claws already donates—and will continue to donate—to the ASPCA.

Jane Hoffman of the Mayor’s Alliance for NYC’s Animals, added, “We are extremely grateful to Paws N Claws and Stephanie Mattera for their support of our mission and programs to save the lives of homeless animals in New York City.”