(L to R) Rollie Stenson and Anthony Senander
HEALDSBURG, Calif.—OD Excellence, a practice management and consulting firm for optometrists, is expanding its management team with the addition of two new executives.

Rollie Stenson is joining the Healdsburg-based company as director of sales, a newly created position. In his new role, Stenson will drive the enrollment of new members to the services and programs of OD Excellence.

An optical industry veteran, Stenson has performed a variety of roles throughout his career, ranging from processing and dispensing glasses to negotiating national lens contracts. He helped launch numerous lens designs, lens coatings, and diagnostic devices with SOLA Optical and Carl Zeiss Vision, and is well known for presenting entertaining educational seminars to optometrists and opticians. Stenson has worked in management roles at several multi-doctor optical dispensaries, and has provided educational seminars throughout the U.S.

Anthony Senander is joining OD Excellence as membership services manager, replacing Yang Liu, who has left the company. He will act as liaison between OD Excellence and its members, and will develop and implement new strategies and tools while helping members grow their practice with the company’s programs.

Senander has over 10 years of customer relations experience, including physician relations. In the biotechnology field, he acted as foundation specialist and liaison between doctors, evaluating patient eligibility for Genentech's Access to Care Foundation and coordinating the delivery of products to patients within program guidelines.