Local Eye Site's Brad McCorkle Discusses The Fight For Talent on 'Power Hour'

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FRANKLIN LAKES, N.J.—The war for talent in all sectors of the health care industry is only going to become more challenging, and Brad McCorkle of Local Eye Site will discuss what it means for eyecare professionals on the June 11 edition of the “Power Hour,” the weekly radio broadcast hosted by Gary Gerber, OD, founder of The Power Practice.

Said Gerber, “Local Eye Site’s Brad McCorkle will discuss his view that in order to compete for the best talent in the marketplace, employers should view recruitment advertising for what it really is—advertising.”  According to McCorkle, “Just as advertisements featuring products or services are designed to drive customers to a business, advertising open positions should be focused on capturing the attention of top candidates. And just as companies also focus on building ‘brand awareness’ with their customers, they should be doing the exact same thing is it relates to their ‘employer brand.’ Every organization has an employer brand, whether they know it or not, and it is important that this becomes an asset they can feature in recruitment advertising, not an afterthought.”

The Power Hour is sponsored by Essilor of America, VSP Global and Optovue.