Latest News Eyenavision Names Joseph Farina As New Executive Director By Staff Wednesday, July 30, 2014 12:21 AM Joseph Farina PITTSBURGH, Pa.— Eyenavision, Inc., maker of the patented Chemistrie magnetic lens layering technology, has announced that Joseph Farina has joined the company as executive director. Farina will be responsible for developing and overseeing new products and services. Farina brings an extensive background in strategic planning, retail development and working closely with ECPs, independent labs and retail chains, the company’s announcement said. Eyenavision’s CEO, Joseph Zewe, commented, “We are fortunate that Joe has chosen to join our company. His knowledge and experience in the optical industry will be a tremendous asset as we develop and implement new growth strategies.” Farina added, “Eyenavision is uniquely positioned with its innovative Chemistrie system and growing list of products and services.” Prior to joining Eyenavision, Farina was a consultant for Signet Armorlite. His previous experience includes managing several large optical retail chains, most recently the Giant Eagle Optical stores located in Pennsylvania.