MASON, Ohio—EyeMed Vision Care is making available its white paper about consumer trends in health care, vision care and the value of managed vision benefits this week. It is now posted on the EyeMed site and is available for download. As VMAIL reported earlier this month, the new white paper aggregates various data sources and provide insights to ECPs to illuminate the opportunities and challenges presented by vision benefits and which will examine the consumers and patients who use them. The report will feature data from EyeMed’s book of business, a vision care consumer study the company sponsored, as well as multiple sources and third parties like NAVCP, The Vision Council, AHIP, the CDC, Kaiser Trust Health Research and more, the company said.

EyeMed, the vision benefits company which is part of Luxottica Group, is headed by Lukas Ruecker. Ruecker, along with Joe Wende, OD, EyeMed senior medical director and other senior executives will be at the EyeMed Booth #16026 answering questions. Ruecker said, “We think this white paper can be a reference point, and a starting point for dialogue and discussion with ECPs about today’s consumers and today’s patients. It encompasses a broader perspective and sheds light, we feel, about how to better understand consumers and patients who are covered by vision benefits and how that understanding can help their practice.”