Designer Diane von Furstenberg Brings Fashion Touch to Google Glass

By

At the debut of DVF Made for Glass, from left: Marchon's Leslie Muller, Google Glass' Ivy Ross, designer Diane von Furstenberg and Marchon's Mark Ginsberg.

NEW YORK—Fashion designer Diane von Furstenberg is bringing her high profile brand into the realm of wearable technology by joining forces in a partnership with Google. The partnership, to be announced today, will launch the DVF | Made for Glass collection, a limited edition series of frames and shades which will debut at the designer's Resort 2015 presentation here, VMail has learned.

The partnership is the latest in a series of moves designed to propel the technology of Glass toward fashion. In a statement, von Furstenberg and Google called it "a collaboration that melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF Woman." The brands first collaborated on a short film "DVF Through Glass" which provided an insider's view of Diane von Furstenberg's Spring 2013 runway show.

The sale of the DVF Made for Glass product to consumers will be online only, according to Google, and will start on June 23 on both the Glass and Net-a-Porter sites.


Vision Monday’s Andy Karp, left, with VSP Global’s Kate Renwick-Espinosa and Marchon’s Mark Ginsberg.

"I have always been fascinated by technology and as a brand, DVF embraces technology," said Diane von Furstenberg. "It is a very natural fit for us and we are delighted to be on the forefront with Glass."

"We're thrilled to collaborate with DVF once more to further transform eyeglasses—the oldest wearable technology in human history—into something modern and fashionable," said Isabelle Olsson, lead designer for Glass. In January, Olsson and her team debuted the first ophthalmic designs for glass, as VMail reported.

The development of the DVF | Made for Glass collection also includes a close partnership between Diane von Furstenberg and Marchon Eyewear, the brand's longtime licensing partner and one of the world's largest manufacturers and distributors of optical and sunglass frames. "Diane von Furstenberg is a visionary in the world of fashion and design," said Claudio Gottardi, president and CEO of Marchon, a VSP Global company. "It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is poised to take wearable technology to the next level in high fashion."

The Aviator in graphite flash.

Fashion designer Diane von Furstenberg (c) works on DVF/Made for Glass with Marchon senior designer Lucy Wang (holding glass) and Marchon's VP of design, Leslie Muller. Photo by Marchon.

The Navigator in orchid mist.

Gottardi also told VMail, "Smart eyewear is likely only going to become more prevalent, especially as designer collaborations like DVF make the technology more accessible and appealing to consumers. This growing trend will ultimately demand that all ECPs be trained and ready to provide services to patients who have adopted smart eyewear frames and technology."

The Glass Preferred Provider training program, which can be taken online at www.vspglasstraining.com was created specifically to address this demand and is available at no charge for VSP Providers, a VSP spokesperson added.

According to Google, Net-A-Porter will offer select packages (combinations handpicked by von Furstenberg) with the Glass Device, DVF optical frame, and a DVF shade for $1,700. Google will offer the Glass Device, frame and shades separately. The Device costs $1,500, the shades will cost $120 each and the frames will cost $225.

At the designer's NYC showroom, DVF's Resort 2015 collection was the backdrop as models showcased the new DVF Glass shades.