FRANKLIN LAKES, N.J.—Andrea Dorigo, president of Brooks Brothers and former president of Luxottica Wholesale NA, will discuss branding and consumer trends on the Feb. 11 edition of the “Power Hour.” The weekly radio show is broadcast at 9:00 p.m. ET, hosted by Gary Gerber, OD, founder of The Power Practice.

Said Gerber, “What can eyecare professionals possibly learn from a retailing giant like Brooks Brothers? Well, given that their president, Andrea Dorigo is the former president of Luxottica, a lot! Andrea joins the show and talks about how practitioners can brand their practices, compete with online retailers, build a solid and unique culture that sticks and supports sales, merchandising and social media, and of course, he’ll take calls from listeners.”

The Power Hour is sponsored by Essilor of America, Optovue, VisionWeb and VSP Global. Details about the shows, including how to listen in and links to previous episodes, can be found online at PowerHourInfo.