“Although 60 percent of consumers said they would ‘suffer through’ a bad customer experience rather than pay one or more paychecks to guarantee a good customer experience, 55 percent said that ‘nothing excuses a bad customer experience.’”

These were among the top findings from a Telus International survey, which also revealed that when consumers were asked whether they would rather have a more personalized customer experience or one that took less time, 62 percent of respondents chose personalization.