ALEXANDRIA, Va.—The Vision Council released new research featuring key insights into U.S. consumers’ experiences and preferences when purchasing frames for new glasses. Findings from the report, “Focused inSights 2024 Frame Trends,” underscore the diversity in eyewear preferences and purchase behaviors, highlighting opportunities for the optical industry to tailor product offerings and marketing strategies to meet consumer preferences. Notably, the report showcased just how much consumers value sustainable products and practices.

Highlights from “Focused inSights 2024 Frame Trends” are summarized across unique report sections, including Glasses Purchase History and Frame Preferences. The report also breaks out frames buyers by a variety of characteristics, delivering findings based on several factors that impact consumers’ glasses preferences and purchasing behaviors.

In terms of sustainability, the report found the following: sustainability, fashion trends and brand recognition matter more for non-prescription wearers than prescription glasses wearers; and sustainability-minded consumers prioritize optician recommendations, technology, current fashion trends, and brand/designer labels higher than those who do not consider sustainability important when buying frames.

 
Alysse Henkel, vice president, research and inSights at The Vision Council, said, “Our latest Focused inSights report reveals a diverse landscape of consumer frame preferences, influenced by various factors such as shopping habits, eyecare product usage, and individual values pertaining to sustainability and technology. This report offers a unique analysis of evolving eyewear trends and provides the optical industry with crucial data to enhance their understanding of the U.S. consumer, as well as the key factors influencing their frames buying decisions today.”

This poll was conducted by Morning Consult, on behalf of The Vision Council, between Jan. 17-19, 2024, among a sample of 2,200 adults. The interviews were conducted online, and the data were weighted to approximate a target sample of U.S. adults. A summary, along with the full research report, is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council, with a paid option for non-members.