MIAMI—Innovative Eyewear, Inc. (NASDAQ: LUCYW), developer of smart eyewear under the Lucyd, Nautica, Eddie Bauer and Reebok brands, has announced a new partnership with Windsor Eyes, an eyewear manufacturing and distribution firm. According to the announcement, the partnership aims to forge a collaboration between Innovative Eyewear's smart eyewear products and Windsor Eyes' well-established distribution network within the optical retail sector. Together, Innovative and Windsor intend to work closely to ensure extensive distribution of smart eyewear across the U.S, targeting key large optical retail outlets, the companies said.

"We are very pleased to announce our new partners at Windsor Eyes. We believe our proprietary smart frame technology, coupled with their decades of experience in the optical market, will be a powerful partnership that can potentially put smart eyewear in the hands of consumers throughout the U.S,” said Harrison Gross, CEO of Innovative Eyewear.

Ken Kitnick, president of Windsor Eyes added, "We firmly believe that the era of smart eyewear going mainstream is upon us, and Innovative Eyewear has been at the forefront of this movement with their commitment to innovation, quality and versatility. We are thrilled to collaborate with them to bring their groundbreaking smart eyewear to our major retail partners, ensuring widespread availability at leading optical points of sale across the United States."