VMail ProductWatch for 7-28-15

By Deirdre Carroll
Tuesday, July 28, 2015 10:11 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Zeiss: DuraVision
SECOND LOOKS
ImageWear : Wildflower
ClearVision: BCBG
Eastern States: Chantal Thomass
ALSO NEW

Millennials and Brand Loyalty: A Complicated Affair

By Deirdre Carroll
Tuesday, July 21, 2015 12:07 PM

NEW YORK-- A lot of marketers’ time and energy is spent on Millennials, much of that under the assumption that it’s important to capture the attention and loyalty of this demographic while they’re young and impressionable. But while most Millennials (aged 18-33) responding to an Adroit Digital feel that they’re as – if not more – brand loyal than their parents, the vast majority also believe that brands today will have to work harder to earn their loyalty than they did to earn their parents’ loyalty.

Fresh Cuts

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM WHO: Wearers of crop tops, cold shoulder styles, monokinis and capri pants. Fans of negative space, reductionism and subtraction. The Resort 2016 Collections of Rosie Assouline, Cushnie et Ochs and Hervé Léger by Max Azri

Overheard

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM “July means summer vacation!! I will definitely make sure to #PutSunniesOnIt for my week at the beach!”

Style.Pages Check.Out: 4 Your Eyes Only Optical

By Deirdre Carroll
Monday, July 20, 2015 12:00 AM Face à Face designers Pascal Jaulent and Nadine Roth are two of the most recognized and respected artists in the world of high-end eyeglasses. Founded more than 15 years ago, Face à Face is known for its contemporary, daring shapes and innovative color combinations drawn from the two designers’ passion for unique architecture and high fashion.

VMail ProductWatch for 7-14-15

By Deirdre Carroll
Tuesday, July 14, 2015 10:08 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Face à Face: Woow Sun
SECOND LOOKS
Marchon: Flexon Kids
CooperVision: MyDay Daily Disposable
Silhouette: Adidas
ALSO NEW

VMail ProductWatch for 7-7-15

By Deirdre Carroll
Tuesday, July 07, 2015 10:05 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
The Cynthia Bailey Eyewear Collection
SECOND LOOKS
McGee: Argyleculture
Marcolin USA: Just Cavalli
Modern Optical: Modz Kids
ALSO NEW

VMail ProductWatch for 6-23-15

By Deirdre Carroll
Tuesday, June 23, 2015 10:08 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES

ClearVision: Aspire Sun
SECOND LOOKS
A&A: Crocs Eyewear
REM: Tumi Eyewear
Maui Jim
ALSO NEW

Millennial ECPs IRL

By Deirdre Carroll
Monday, June 15, 2015 12:05 AM NEW YORK—We’ve spent a lot of time talking about Millennials as consumer and patient and how they will affect the future of the optical industry. But what about Millennials as doctor, as business owner, as employee in real life (IRL)?

Direct Messages from Millennial ECPs

By Deirdre Carroll
Monday, June 15, 2015 12:04 AM

Building Bridges

By Deirdre Carroll
Monday, June 15, 2015 12:00 AM WHO: San Francisco, London, Brooklyn and The River Kwai. Lloyd, Beau and Jeff, lovers in Paris, those in the first seat, seconds seat, third seat or fourth and fans of trusses, cantilevers and cables.

ClearVision Introduces the Aspire Sunwear Collection

By Deirdre Carroll
Monday, June 15, 2015 12:00 AM HAUPPAUGE, N.Y.—ClearVision’s Aspire Eyewear has introduced a new sunwear line to its recently launched optical collection.

Eye Candy Creations and Menizzi Debut The Cynthia Bailey Eyewear Collection

By Deirdre Carroll
Monday, June 15, 2015 12:00 AM ATLANTA—Celebrity eyewear stylist Tiffany Williams, CEO of Eye Candy Creations LLC., and New York City-based Menizzi Italy Eyewear have partnered with Bravo TV’s “Real Housewives of Atlanta” star Cynthia Bailey on the design, manufacture and distribution of an exclusive collection of sunwear, The Cynthia Bailey Eyewear Collection.

I & Eye Optical Launches Vari Eyewear

By Deirdre Carroll
Monday, June 15, 2015 12:00 AM PORT WASHINGTON, N.Y.—I & Eye Optical has launched a colorful and experiential eyewear collection called Vari.

Overheard

By Deirdre Carroll
Monday, June 15, 2015 12:00 AM “First came Millennials. Then came other generations adopting the ‘Millennial mindset.’ Are you on board?”
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