VisionSpring and Ray-Ban Partner in Promotion to Raise Awareness of Need for Quality Eyecare

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VisionSpring provides affordable, high-quality eyewear to individuals in the developing world.
NEW YORK—VisionSpring and Luxottica’s Ray-Ban brand have announced a partnership to provide people who donate $160 or more to VisionSpring with a free pair of Ray-Ban Wayfarer sunglasses for the next month.

“By providing underprivileged people with glasses, we are restoring the productivity and increasing the potential income level of those who need it the most,” said Dr. Jordan Kassalow, CEO and founder of VisionSpring. “Through this partnership, we are giving donors the opportunity to get protection from the sun for their own eyes and share the gift of sight with another person.”

Kicking off today, March 11 at 12 a.m. EST, the collaboration aims to bring greater attention to the need for quality eyecare and encourage participation in the global effort to provide more eyewear to those in need. Dr. Kassalow is also scheduled to appear on “Good Morning America” to discuss the organization’s charitable cause and this new partnership at 8 a.m. EST on Saturday, March 12. The promotion will end at 11:59 p.m. EST on Monday, April 11.

“We are very excited to support VisionSpring in its mission to bring affordable eye care to underserved communities around the world,” said Andrea Dorigo, president of Luxottica USA. “This partnership underscores and further expands our commitment to improve vision and provide eyewear for people with the greatest need worldwide.”

Individuals can take part in the promotion by donating via the Global Giving online platform at www.globalgiving.org/projects/seewelldowell .The goal of the promotion is to raise at least $250,000, enough to provide 65,000 people in need with eyeglasses to restore their sight, and to raise public awareness of the pressing need for affordable eye care.

VisionSpring is an international non-profit that delivers affordable, high-quality eyeglasses and sunglasses to low-income individuals in the developing world. Their award-winning model has built local capacity and brought valuable eye care to over 600,000 people in Bangladesh, Central America, South Africa, and India.

VisionSpring is a registered 501(c)3 non-profit organization, so all donations from U.S. Residents are tax-deductible.