SEEING GREEN: A Movement Takes Hold By Staff Monday, April 18, 2011 12:11 AM RELATED CONTENT SEEING GREEN: A Movement Takes Hold Eyewear to ‘Why’ wear? Frame Companies Look at Sustainable Materials, Messages Lens Companies Explore Sustainability and Communicate Green Efforts Optical Labs and a New Vision Council Task Force Explore Sustainability Solutions Wow and How Cleaning Up ‘Greenwashing’ Greening the Way A Retailer Sees Green on Capitol Hill Consumers Respond to Green Initiatives LEARN MORE: Go-To Info and Resources Click here to download pdf of cover story; Seeing Green For related coverage on the Seeing Green coverage see these stories: Deirdre Carroll on Cleaning Up ‘Greenwashing’ How this month’s Newsmaker, Modo Eyewear, is Greening the Way VM’s In Store spotlights why one D.C. Retailer Sees Green on Capitol Hill The National Retail Federation’s Greentailing Survey reveals how Consumers Respond to Green Initiatives