WASHINGTON, D.C.—Breaking with tradition, The Optical Laboratories Association (OLA) transformed its annual Awards of Excellence ceremony here on Friday night from a conventional industry banquet into a raucous spectacle set in a mock boxing ring. Billed as “Fight Night 2009,” the event riveted the attention of OLA meeting attendees and vendors who cheered from “ringside” as the representatives of the final nominees donned boxing robes and struck Rocky-like poses before the award winners were declared by a ring announcer.

The 2009 OLA Awards of Excellence winners are:

BEST IN DRESS FRAMES
Randy Jackson 1013
Zyloware

BEST IN SPECIALTY FRAMES
Trendsetter TR309S
Uvex by Sperian

BEST IN CHILDREN'S FRAMES
Nickelodeon SpongeBob SquarePants Exploration
Nouveau Eyewear

BEST IN LENS MATERIALS & TREATMENT
Coppertone Polarized Lenses
Vision-Ease Lens

BEST IN LENS DESIGN
Individual
Carl Zeiss Vision

BEST IN MARKETING
Drivewear Glare Wheel Demonstrator
Younger Optics

BEST IN SOFTWARE TOOLS
Job Bob
Digital Vision

BEST IN SURFACING EQUIPMENT
(Two Winners)
VFT Orbit Generator
Satisloh

HSC Sprint Generator
Schneider Optical Machines

BEST IN SURFACING MATERIALS & TOOLS
Lumina Polish Pad
DAC Vision

BEST IN FINISHING EQUIPMENT
Dimension Tracer
National Optronics

BEST IN FINISHING MATERIALS & TOOLS
Stellar Block
DAC Vision

BEST IN LENS TREATMENT EQUIPMENT
Ultra-Rx Coater
Ultra Optics

BEST IN ACCESSORY PRODUCTS
Double Lens Lined Envelope
E-Z Pack

The OLA also honored its longtime technical director, Dan Torgersen, who was presented with the Director’s Choice Award. Torgersen is vice president, MIS and special projects, for Walman Optical in Minneapolis, Minn.