Jobson Creative Services and SproutLoud Partner on Marketing Services

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LAS VEGAS—Jobson Medical Information, LLC has announced a new partnership with SproutLoud, a marketing services firm based in Fort Lauderdale Fla. Through this partnership, Jobson's Creative Services division will help introduce SproutLoud's services to the eyecare industry.

Through its advanced, proprietary system, SproutLoud's services enable eyecare professionals to quickly create customized, professionally-produced marketing materials (direct mail, brochures, emails and handouts) to help promote their businesses. The practice can also upload a list of customers and schedule e-mails/direct mailings based on customer information, such as birthdays and annual recalls. There will also be options for new patient, seasonal and new product promotions. "We're very excited to bring this service to our customers and help them to promote and market their practices as effectively as possible,” said Lenor Fowler, director of Jobson Creative Services.

Frame companies and other brand marketers can use the SproutLoud system to upload, maintain, and distribute consistent brand messaging for its own use and for use by ECP customers, improving audience reach and ensuring consistency of brand messaging and artwork. According to Gary Ritkes, SproutLoud's managing partner, "Our clients have had great success managing their brand communications through the retail channel. Through this relationship with Jobson, we're looking forward to helping clients in the eyecare industry be successful."

To learn more, contact Lenor Fowler at (203) 544-6001 or lfowler@jobson.com.