Latest News Going Green on July 31 Edition of 'Power Hour' By Staff Monday, July 29, 2013 12:18 AM FRANKLIN LAKES, N.J.— Going Green is the next topic on “The Power Hour,” as Pierre Fay, Modo Eyewear’s president, is the featured guest on the July 31 edition of the weekly online radio talk show hosted by Gary Gerber, OD, founder of The Power Practice, a practice management company. Stated Gerber, “There are many ways eyecare practitioners can ‘go green’ in their practices. Beyond recycling paper and water bottles and being kind to the environment, however, there are many other benefits of going green. Pierre is an industry veteran and president of Modo, which makes frames from recycled materials. He has a great perspective on this important yet often overlooked topic. It's readily documented that green consumers shop more often and spend more when they shop. Learn how to tap into this important segment to the benefit of your community and practice.” “The Power Hour” radio shows are sponsored by Essilor of America. The show, which can be heard via Skype or phone every Wednesday night at 9:00 p.m. E.T., is a live discussion vehicle for current practice-building events in optometry, political viewpoints and clinical topics. Listeners can dial in to “The Power Hour” from any phone at (646) 716-8746 or can listen in from any computer. Details on how to do so are found here. “Power Hour” sessions, which launched in 2012, are archived on The Power Practice site. Users can also click to listen to past shows or download segments on iTunes.