High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor, Deirdre Carroll.



There is nothing like the excitement of fast boats, faster planes and the drive for a hole in one to get people to stand up and pay attention and the three companies featured in this edition of Hi Vis know how to give the people exactly what they want …



Courtesy of the folks over at Switch Vision we caught word that a number of performance sunglass brands will be in an upcoming article in the June edition of Boating Magazine. As part of their coverage, the magazine has put together a five minute video, Must Have Shades, on the six best sunglasses for boating. Featured among much more established brands like Bolle, Maui Jim, Kaenon, Costa del Mar and Wiley X, Switch appears at 4:25 mark of the video. Boating Magazine editor, Robert Stephens said, “Aside from the anchor, life jackets and perhaps dock line, boaters would consider [sunglasses] the most important gear in the boat.” That is a pretty strong endorsement for the styles they deemed in the top six and an even greater feat for a brand that is just a year old…









Scheyden Precision Eyewear, a luxury market leader in lenses and frames for aviation, fishing, golf and yachting, is congratulating Team Scheyden member Pete McLeod for matching his career-best fifth place finish at the Red Bull Air Race World Championship event in Perth, Australia on April 18. In the second of eight championship races, McLeod's impressive results have catapulted him into a tie for third in the overall standings, only eight points behind leader Paul Bonhomme. He will compete in the next leg of the Red Bull Air Race, May 8-9, in Rio de Janeiro. The international competition features lightweight, aerobatic racing planes, navigating a low-level aerial track of air-filled pylons at speeds of more than 230 mph. When flying recreationally or on the ground, the Canadian-born McLeod sports Scheyden's Panorama Composite Hybrid sunglasses…






Rudy Project has moved onto the green once again and has scored a hole-in-one by becoming the Official Supplier of the Italian National Professional Golf Teams for both the Men’s and Ladies’ teams. Professional golfers like Edoardo Molinari, who has already been endorsing Rudy Project for some time, Matteo Delpodio, Diana Luna and Veronica Zorzi, will now only wear the glasses designed specifically for golfers. “After the important sponsorship of Edoardo Molinari this agreement with the Italian Golf Federation provides further confirmation of the reliability of our technical eyewear and, in particular, our golfing glasses,” said Cristiano Barbazza, chairman of Rudy Project. It is a bit of a homecoming for the brand which was founded in Veneto, Italy in 1985.