NEW YORK—Eco, the environmentally-inspired eyewear concept and
collection from Modo Eyewear has been building its involvement online
via a Web site and growing social media presence.
The Web site, at
www.eco-optics.com enables visitors to access 11
theme areas, including the philosophy of the “360° sustainability
approach” of the brand. The site showcases the frames throughout the eco
brand collection as well as its various donation programs, such as “one
frame, one tree” and the Modo donation center which enables customers
to recycle eyewear to be donated to various charities.
The site also highlights eco’s new UL Validation, which certifies
that eco frames are made of at least 95 percent recycled metal and
plastic.
Eco has also increased its “socializing” with new presence on
Twitter and Facebook. Eco on Twitter (
http://twitter.com/eco_optics) and
eco on Facebook
(
http://www.facebook.com/pages/eco-earth-conscious-optics/132814335928?ref=ts)
is enabling the brand to interact with fans and expand the message
about environmentally-conscious initiatives and activities.
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