High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact Senior Editor, Deirdre Carroll.


It’s a fact, men love sports. They also love speed. In this edition of High Visibility we feature three eyewear companies who know how to capitalize on these two facts with male athletes who know how to win and look good going it…

TAG Heuer Eyewear from Premiere Vision/Logo of the Americas can add another prestigious racing win to its roster. On June 14, on the legendary 24 hour circuit at Le Mans, Marc Gene, Alexander Wurz and David Brabham drove their Peugeot 908 HDi FAP n°9 straight to the highest step of the podium. The Peugeot Sport team and TAG, which have been partners for three years, celebrated a historic one-two victory, with drivers Sebastien Bourdais (shown, left), Franck Montagny and Stephane Sarrazin coming in second. All six drivers wore the TAG Heuer Eyewear shield during the race with Gene crossing the finish line wearing his Panorama ophthalmic shield and Bourdais wearing his frames right on to the podium. The 24 Hours of Le Mans is the world's oldest sports endurance car race. Held annually since 1923 near the town of Le Mans, Sarthe, France it tests a car and driver's ability to be quick, but also to last over a 24 hour period…




Oakley is auctioning off a one-of-a-kind LIVESTRONG Jawbone sunglass autographed by cycling legend Lance Armstrong with all proceeds going to the Lance Armstrong Foundation which aims to inspire and empower people affected by cancer. The frame and packaging bare Armstrong's autograph and the frame features a "TdF 2009" printed on the inner surface in honor of this year's Tour de France and Armstrong's bid for an unprecedented eighth victory. The eBay auction is open globally and kicked off on July 16th. It will remain open for the last 10 days of the Tour and close on July 26th at 12pm PST. "[Lance’s] foundation brings hope to people all over the world. Oakley customers have shown their support [with Oakley’s] total contributions now approaching $2.5 million. This eBay auction will generate further awareness for the cause, and we are proud to contribute all proceeds to the foundation," said Colin Baden, president of Oakley…




Orange 21’s Spy Optic has partnered with professional motorsports driver Dale Earnhardt Jr. to launch a signature sunglass, the Dirty Mo. “I am really excited about my new signature sunglass,” said Earnhardt Jr. “With the Spy Dirty Mo, we are at the forefront of design with the look and feel. I like the way they look, the way they feel, and how Spy constantly evolves into something new.” Earnhardt Jr. is a world-renown driver with a highly successful career, earning more than $53 million in winnings and 18 victories including the 2004 Daytona 500. He has been selected by race fans six times as the winner of NASCAR’s “Most Popular Driver” award and consistently has appeared on Harris Interactive’s annual polling of America’s Top 10 Favorite Athletes. Named after his hometown Mooresville, N.C. posse, the Dirty Mo means Earnhardt Jr. now joins Spy’s elite athlete roster, including legendary seven-time Supercross champion Jeremy McGrath, world-renown surfer Clay Marzo, Olympic snowboarder Todd Richards, popular snow skier Tom Wallisch and word-class wake boarder Parks Bonifay.