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Luxottica Updates Online Purchasing Via New B2B Site,


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Luxottica is rolling out a major update to improve online B2B purchasing for its accounts via the new, with a number of new site enhancements. Multi-lingual options, real-time order tracking, enhanced product images and best seller lists are among the new features.
Top Line: “Over the last two years we have been on a journey to simplify our processes and make it easier for our customers to do business with Luxottica. As part of this effort we realized that our customers rely more and more on our B2B site as an essential tool to access our services around the clock and with the convenience of an online engine,” pointed out Holly Rush, SVP sales, Luxottica USA. She added, “We also realized that our site, designed more than five years ago, wasn’t quite up to date with the most recent developments happening on the web that all of us are becoming accustomed to. For this reason we have conducted focus groups with our customers to better understand their feedback and factor their needs and wants in an entirely redesigned interface which we are thrilled to introduce with the new name of We are working on a number of new features which will be rolled out over the course of the next few months as our customers become more familiar with the new look and feel of the tool. The full redesign of our B2B site is only one part of a broader set of initiatives we are working on aimed at making the experience provided by Luxottica unrivalled in terms of service.”
Close Up: Luxottica accounts will need to register for the new site and set up new passwords. The new B2B functionality tailors to each account, the company said. The new site enables accounts to set up multiple users. They can search by brand or product feature or click on “Inspire Me” to see trends and new collections. Users can filter and search by brand and size, and view multiple frames per page or single views. Many frame models, soon to be all, can be viewed as a 360-degree view. Entered orders will also display measurements of all frame sizes, including bridge, a/b measurements, temple length and material. The site will display real-time availability. Accounts will see their frame rep’s contact info as well as all pending orders. Another new feature enables users to reset their own passwords rather than call into customer service.
Vital Stats: Luxottica is slowly rolling out the new B2B site to accounts by invitation. However, registered accounts who are interested in signing up and gaining access to the new site can request it via an enrollment form.