By CLICK Staff
MARIETTA, Ga.—Launched on March 1,
Optical Practice Marketing is a service designed to help time and budget constrained optical practices with their website and marketing efforts, providing professional looking websites, attractive print marketing materials and more, at a moderate cost.
The service provides members with attractive, professional looking websites that have optical industry specific features and are easily self-maintained. Members also have access to a library of print material designs and programs, making it easy to do postcard mailings as well as create indoor and outdoor banners.
Optical Practice Marketing also provides practices with affordable videos, shot in their business location, which can then be easily added to their website. Custom services, such as logo creation, brochures and trade show displays are also available. Assistance with social media, local pages and search engine optimization rounds out the suite of standard services.
"Many of the marketing services available today are good, but they focus strictly on services that can be automated, neglecting the fact that optical practices are still brick-and-mortar businesses," said Dan Bailey, president of Optical Practice Marketing. "Our goal is to provide our clients with a total package marketing system that makes a difference to their business while remaining simple to implement."
Dan Bailey, who started his website and marketing business 12 years ago, has created websites, videos and marketing materials for the optical industry since 2003.
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