Mobile on the Rise Among OD Websites

By CLICK Staff

NEW YORK—Along with the launch of its newest product, ODMobile, which develops mobile-optimized websites for ECPs, EyeCarePro has been monitoring the growth of mobile usage for optometry websites.

The company provided some exclusive stats to CLICK for our Zoom feature this month. Here are some interesting observations they have made about mobile traffic during April 2013, based on data from approximately 1,000 optometric sites:

• In April 2013, mobile traffic comprised 26.92 percent of all traffic across optometric sites. This was the biggest month ever. January’s mobile traffic was 24.05 percent. That's a growth of 12 percent in three months! At that rate, mobile traffic will be at 35 percent by the end of 2013.
• On the move! Weekends in April 2013 saw a 50 percent increase in mobile traffic share as compared to weekdays, with 38.74 percent of weekend traffic coming from mobile devices. Looks like everyone seems to be on-the-go on weekends!
• Let's call it even—tablets and computer users have similar browsing habits. April’s tablet traffic and computer traffic both viewed 2.76 pages per visit, their bounce rates differed by only 1.5 percent and new visits by only 3.4 percent. If it weren't for the fact that tablet users stuck around a site 12 seconds longer than computer users (3:07s vs. 2:55s), they'd effectively be the same!
• Hurry up, I have to get moving, I'm on a mobile phone. April’s mobile phone users viewed 24 percent fewer pages per visit than computer browsers, their visits lasted 30 seconds less and they bounced out of a site 28 percent more often. Can you say—I'm in a hurry? Optometric mobile site visitors are saying, "Give me the information I need, fast!"

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