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October 16, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

Friezeframes: Americana

SECOND LOOKS

Viva: Catherine Deneuve
ClearVision: BCBGMaxAzria
ProDesign: Iris

ALSO NEW

Luxottica

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LAUNCHES

Friezeframes Launches New Americana Collection


 
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Quick Take: Friezeframes has launched their newest eyewear collection, the Americana Collection, a 100 percent American-made product.
Wearer: Fans of vintage styling and American-made products.
Specifics: Nine bold, trendsetting shapes for men and women.
Selling Points: “The shapes and colors in this collection are simply stunning,” said Marc Franchi, director of operations for friezeframes. “And now, made in the U.S.A., we have never been more proud of a collection.” Launched in 2007, friezeframes is an eyewear company that focuses on reinventing vintage styling into a more contemporary and wearable look and feel. Handcrafted in Southern California, the Americana collection is made up of nine bold, trendsetting shapes for men and women. Each of the styles is available in three to five color options and most models are available in ophthalmic or polarized UV. Each frame comes with a hard case and cleaning cloth.
Price Guide: $$$
www.friezeframes.com


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SECOND LOOKS

Viva Bows Catherine Deneuve Lunettes Fall 2012 Collection



Quick Take:
Catherine Deneuve Lunettes from Viva International Group presents new models to its exclusive Fall 2012 eyewear collection. Each style delivers an exquisite blend of elegance and artistry for today’s modern woman.
Specifics: Three new optical styles for women.
Selling Points: A decorative print pattern embellishes the handmade acetate fronts of models CD-312, CD-313 and CD-314, three new styles from the Fall 2012 eyewear collection. The pattern’s distinctive design is available in rich tones of brown, purple, rose and grey and highlights the frame’s crystal front. Elegant laser-etchings decorate each of the metal temple’s end-pieces, creating a striking jeweled effect. A subtle logo plaque adorns this unique temple treatment offered in a satin finish. This stylish trio is available in soft front shapes, including round, square and oval silhouettes. All three styles include a hard case and a cleaning cloth.
Price Guide: $$
www.vivagroup.com

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ClearVision Intros New BCBGMaxAzria Styles for Fall


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Quick Take: ClearVision Optical combines bold, modern and sophisticated style for this fall’s BCBGMaxAzria eyewear collection, adding a variety of designs, shapes and sizes that reach a wider fashion-forward audience.
Specifics: Three new optical styles for women.
Selling Points: The new BCBGMaxAzria releases feature youthful details, like bracelet-inspired piercings, enhanced logos and genuine feathers coated in enamel, while light, airy details of eyelet and lace speak to today’s trends. Highlights include the Carolina, a full metal frame with a butterfly eye shape and a cloisonné stained glass enamel effect and piercing on the temple. The Aliya features dramatically intricate piercings, complimentary colors and a modified rectangle shape. Also featuring piercings is the Aubrey, a youthful, modern, feminine frame with two-tone plating and a modified oval shape. Lastly, the Piper is a sophisticated, semi-rimless frame with a flattering modified rectangle eye shape. The Piper’s spring hinges are strategically concealed by a realistic fine jewelry casting of a feather.
Price Guide: $$$
www.cvoptical.com

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ProDesign Debuts New Styles in the Iris Line


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Quick Take:
ProDesign has added two new styles to their Iris Collection, styles 5138 and 5139, featuring fraphic feminism.
Specifics: Two new shapes for women, in six colors each.
Selling Points: Usually the frames in the Iris collection are ultra-feminine, with flowers and gems, but these two new styled prove that isn’t the only way to be feminine. This Iris collection focuses on the mix of materials and the subtle play on colors. The temples are created from an Italian acetate material that is unique for ProDesign. The stripes in the acetate are created specifically to mimic the rhythm of the design of the temples with all the temples done in grey on the inside with an exterior layer that lends them a subtle pop of color.
Price Guide: $$$$
www.prodesigndenmark.com

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ALSO NEW

Zyloware Adds New Style to the Stetson Collection

Zyloware Eyewear has announced the October 2012 release of a new style from the Stetson collection. The Stetson 294 is a semi-rimless metal frame in a classic, modified oval shape. Sleek, ribbed metal detailing starts on the endpiece and wraps onto the temple, highlighted by the Stetson “S” logo. Spring hinges, zyl temple tips and snap-in silicone nosepads provide easy adjustments and ideal fit and comfort; while the ST 294 also accommodates progressive lenses. www.zyloware.com

Ørgreen Unveils 15th Anniversary Collection

To celebrate 15 years, Ørgreen has launched a limited edition Anniversary Edition of three popular sunglasses – the Palma Lova, Rad Rice and Kjeld T – all of which feature unique color combinations. “Handmade with love, only for you” is written inside the temple as a reminder that each piece is handcrafted. The Palma Lova is a 50s-inspired, coquettish cat eye with a sly cut-out curve on the brow with a purple front and sand-blasted gold plated temples. The Kjeld T, inspired by the underground music scene, is a large men’s rectangular shape with sharp corners and wide temples in black with sand-blasted palladium plated temples. Lastly, the unisex Rad Rice features softer corners and a close fit also in black with sand-blasted palladium plated temples. www.orgreen.dk

Pretty Please; the Latest Vera Bradley Optical Group from McGee

The Vera Bradley Pretty Please optical collection is the latest from the McGee Group. The Cathy is a handmade acetate frame with a rectangle eyeshape and spring hinges with Vera Bradley colors on the exterior temples highlighted by the wrap metal casted and enamel-filled endpieces. The Lola is a semi-rimless combination frame, with a flat metal front and acetate temples, featuring an uplifted front to create a retro cat eye shape. The metal extends from front to the temple, where the Vera Bradley colors are applied by metal foil. The Alyssa is handmade acetate frame with an extended front, creating a rectangle cat eye shape; while the colored acetate complements the Vera Bradley colors on the interior temples and metal cast and enamel filled temple décor features a basket weave technique and Swarovski crystals. www.mcgeegroup.com

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Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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