Product: Paxos Scope
Top Line: DigiSight Technologies, Inc., based in San Francisco, is a digital health company developing mobile solutions for health systems and practices that enable care providers to examine eye health and coordinate patient care in real-time.
Close Up: With DigiSight’s mobile ophthalmic camera, Paxos Scope, health care professionals can quickly capture images of the anterior segment and retina at the point of care with their mobile device, and share images to coordinate patient care with colleagues in real-time using a HIPAA-compliant application. “For an eyecare provider at a busy practice or working with a larger health system, workflow efficiency without compromising patient care is more important than ever,” said Doug Foster, CEO of DigiSight. “Secure app-based imaging and communication with Paxos Scope enables providers to collaborate and coordinate patient eyecare with other health care professionals in a way that was not previously possible.”
Vital Stats:
• Portable: Lightweight and cost-efficient hardware has universal form factor that can be used with different iOS devices and indirect lenses.
• Connected: Patient data transmitted via and stored in a secure cloud server (EHR integration available).
• Secure: Software in compliance with HIPAA privacy and security guidelines for protected health information.
www.digisight.net/ds/paxos-scope; www.facebook.com/digisighttech/; https://twitter.com/digisight_tech; (650) 223-5560

Product: iVend Optical Retail software
Top Line: CitiXsys is releasing a new version of its iVend Optical Retail software. Designed specifically for the needs of optical retailers, the software helps retailers manage technical data related to lenses, frames, and contact lenses and links them to customers’ prescriptions. iVend Optical Retail also provides analytics reports that track fashion trends and aid with stocking the right style, color, and size assortment, and review transactions by prescription vs. nonprescription.
“Optical retailers face growing competition from department stores, discount stores, and online vendors. To stay competitive, they need to leverage their own data to better understand customers and their buying patterns,” explained Paula Da Silva, senior vice president of sales for CitiXsys. “iVend Optical Retail gives this visibility, as well as tools to manage their businesses more efficiently and profitably.”
Close Up: iVend Optical Retail includes seven integrated software modules: iVend Enterprise, iVend POS, iVend Mobile POS, iVend eCommerce, iVend Loyalty, iVend Passes, and iVend Reporting and Analytics. This end-to-end retail, omnichannel-ready management application allows integration of in-store retail with back office processes and an online storefront. Its data synchronization feature permits up-to-date, accurate reports including lab orders, stock status, sales, delivery, and open orders.
Vital Stats: iVend Optical Retail is designed to scale along with individual optical retail businesses. Interoperable APIs facilitate integration with enterprise resource planning (ERP) and other financial applications, and the software’s extensibility kit (SDK) enables retailers to incorporate their unique processes into the application without impacting upgrades or updates.
To download the iVend Optical Retail brochure, visit www2.ivend.com/OpticalRetail.
www2.ivend.com; (212) 745-1365; (630) 359-5956

Product: www.visionease.com
Top Line: Vision Ease is launching its newly revamped website, visionease.com. The redesigned website offers a responsive design, easy navigation, and enhanced tools and search functions that are designed to exemplify Vision Ease’s brand strategy and fully support its customers to allow for an individualized website experience.
Close Up: The site's refreshed and simplified look, combined with enhanced content, improved search functionality, and optimization for all devices allows Vision Ease customers to better interact with and do business with the brand.
“Our new website reinforces our brand strategy that focuses on our commitment to our customers and dedication to understanding the unique needs of the consumers they serve,” said Jay Lusignan, marketing communications manager at Vision Ease. “The redesign makes it easier for customers to access the information they need and enhances our ability to connect with the industry through our digital channels in a way that we haven’t been able to do on the old site.”
“The updates to our new website support our brand mission and allow us to continue to build our customer relationships in a world that is ever trending digital,” added Susie Clark, digital marketing manager. “The new website redesign is the foundation to building meaningful dialogue and interaction that’s only available in the digital space.”
Vital Stats: The new Vision Ease website features streamlined access to numerous former domains into one single site. Additionally, the site features instant access to tools, resources and materials for customers that include sales and marketing support materials such as point of purchase displays, brochures and technical specifications.
www.visionease.com; (800) 328-3449