Products: Definity and M’eyeFit
Top Line: Essilor of America has formed a partnership between Definity progressive lenses and M’eyeFit brands. M’eyeFit, an advanced electronic dispensing device developed by Essilor Instruments, precisely reads pupillary distance, fitting height, A & B, pantoscopic tilt, wrap, and vertex measurements. It ensures patients receive the maximum benefits from premium Essilor lens designs, Essilor said.
Close Up: Mutually benefitting eyecare professionals (ECPs) and patients, M’eyeFit is the perfect combination of form and function—offering a high-tech method to provide the most accurate fit while providing flexibility in the dispensing process. The patented measurement technology behind this apparatus ensures precise, reliable measurements every time.
“Patients are constantly searching for innovative, accurate solutions for every aspect of their lives, and vision care is no different,” said Theresa Agnew, senior vice president of marketing, Essilor of America. “The M’eyeFit measuring device quickly provides precise and reliable measurements along with superior technology on a convenient tablet, instilling confidence in both ECPs and patients.”
The M’eyeFit device allows ECPs mobility in the office, and acclimation to the device is seamless—in pilot tests ECPs were able to open the box and begin using the device in only 10 minutes, according to Essilor.
Vital Stats: The M’eyeFit device comes preloaded with additional tools to make dispensing easier, including frame selection, patient education, patient information management, online ordering and PMS connection. M’eyeFit can also be used to take measurements for the entire Definity family of lenses—Definity 3, Definity, and Definity Fairway, as well as other Essilor lenses.
www.definity.com

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Product: MaximEyes 11.0 Software Integration with Brevium Software
Top Line: Brevium, Inc. a leader in Patient Reactivation Software and First Insight Corporation, developer of MaximEyes Practice Management and certified EHR software for optometrists and ophthalmologists, have announced a certified integration that allows users of MaximEyes 11.0 practice management software to integrate with Brevium’s Patient Reactivation software.
Close Up: “We are excited to announce that Brevium’s Patient Reactivation Software is now available for MaximEyes customers,” said Brett Gerlach, president of Brevium. “Like MaximEyes, Brevium has long served practices in the eye care community, so this partnership is a great strategic fit. The developers at MaximEyes have worked closely with us to ensure that this integration is of highest quality. They have a great team, and we look forward to continuing to work with them in the years ahead.”
“Our partnership with Brevium paves the way for future integrations,” said Nitin Rai, president of First Insight. “This new integration automatically searches every patient’s history nightly to identify lost patients,” said Nitin Rai, president of First Insight. “Then it analyzes recalls to find patients who missed or never scheduled an appointment after receiving a reminder. Finally, it reviews claims data to identify patients with diseases such as glaucoma, diabetes, macular degeneration or cataracts who are overdue for a visit, even if no recall was ever entered. The contact list is always complete and current.”
www.brevium.com; www.first-insight.com

Product: The Block Buying Group has launched a totally redesigned website to provide new features and update services to its 4,000+ members.
Top Line: Michael Block, CEO, pointed out, "We are very excited about the launch of our newly designed website. It's sleek and innovative and provides functionality for both our buying group and practice management services. We look forward to formally introducing our new site and Practice Builder Affiliate programs at Vision Expo East."
Close Up: The new Practice Builder Affiliates can help BBG members' businesses save money and increase profitability, Block said, noting, "We have a growing network of affiliates including an Briot/Visionix, Care Credit, a credit card processing company called Cynergy and EyeCareVideo. We also now offer our members continuing education online to be taken at their convenience available through our website. Online CE Credits will be free to members and their staff if they bill a minimum of $1,000 per month with Block. For members who bill less than $1,000 per month, Online CE will be available for purchase at the reduced rate of $5 per credit. If you live in a state that does not allow online CE, you can still participate."
Vital Stats: The new Block Buying Group site was developed with Jobson Interactive. It features a Members Only LogIn section as well as easy to navigate sections highlighting the BBG Elite Vendor Program for 2013, its informative Block Video series and the member benefits of the group.
www.blockbg.com

Product: Lady’s Tool Line
Top Line: OptiSource International has developed an exclusive line of hand tools specifically geared towards the smaller grip of their female customers.
Close Up: The ten-piece set of Lady’s Line Pliers offers the most popular adjusting, cutting and specialty pliers. The innovative, lightweight design includes smaller handles, coated grips, and an internal spring design. Beside the tools being comfortable, petite, and nimble; each sale of the Lady’s Line Pliers contributes to the Breast Cancer Research Foundation.
“Our Lady’s Line of pliers are more than just a cute pink tool—they help women in the optical profession complete their job with ease and comfort; all while contributing to the fight against breast cancer,” said Daryl Squicciarini, president of OptiSource. “The grip on the Lady’s Line goes through a three step process to create a strong tool the looks great and is comfortable to work with for hours.”
Vital Stats: “The tools were manufactured in an ISO certified factory to the highest tolerances to ensure years of comfortable, consistent service,” Squicciarini noted.
www.1-800-optisource.com