LAUNCHES
A&A Optical Launches the New Cremieux Collection
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Wearer: Dapper individuals seeking a taste of French elegance.
Specifics: 12 styles with a total of 33 SKUs.
Selling Points: The Cremieux Collection is categorized by contemporary classic style coupled with a touch of timeless French Riviera. The collection features preppy details with quality, chic elegance. All of the frames in this collection feature high quality materials with a combination of Italian and Japanese acetates, German and Austrian spring hinges, fine metal and iconic Cremieux custom prints. All frames feature a French quote from Stephane Cremieux: “Ma vision du style.” Translated to mean “My vision of style.” Walter Roth, A&A Optical product development manager, described the collaborative design process with Cremieux. “Stephane Cremieux has been a true partner in creating this debut collection. His keen sense of color and innovative use of prints updated the preppy aesthetic and added a new twist to classic designs. The design of each eyewear style is shaped by the thoughtful finishing touches of Cremieux’s apparel and accessories.”
Price Guide: $$$
www.aaopticalco.com
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SECOND LOOKS
Marcolin Debuts Autumn/Winter Roberto Cavalli Collection
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Specifics: Optical and sun styles that are created with exclusive combinations of diverse materials, producing sophisticated results.
Selling Points: The collection is comprised of a variety of styles and features new chromatic palettes. These palettes are adapted to enhance glamour and timeless designs. The use of metals in these frame designs also adds character to not only fashion forward looks but also more contemporary styles. Some new styles include the RC1026 which is a contoured frame made entirely of metal with comfortable acetate end tips. The RC1047 is a multi-layered acetate frame that makes a bold fashion statement. Some of the new optical styles include the RC5031 which a slight cat eye shape with diamond effect metal accents placed on the temples and front ends. The RC5041 is a feminine shape that is studded with over 70 crystals on the brow line while the metal temples are specifically crafted to create a braided effect.
www.marcolin.com
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ALSO NEW
Luxottica Introduces the Ray-Ban Marshal
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www.luxottica.com; www.ray-ban.com
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Modo Adds New Shapes to Modo Paper-Thin Acetate
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www.modo.com
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Charmant Bows New Looks From Elle Eyewear
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www.charmant.com/us
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