LAUNCHES
Eponym Launches Ottavo Readers
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Wearer: Individuals over 40 who are looking for reading glasses that match their confident sense of style.
Specifics: Ottavo, created by Eponym in partnership with Mucca Design, features three shapes in five colors and is made with Italian materials. The lenses are treated with anti-scratch and anti-glare coatings.
Selling Points: Ottavo reading glasses come in three styles: the bold round Ovale; soft round Medio and the Quadro, an update on a classic rectangular reader. Each model is available in black, light grey crystal, ivory white, crimson and cobalt blue. The frames are made with Mazzuchelli acetate. Each pair features brushed gold temple tips and Visottica-Comotec Italian spring hinges.
Durable and design-driven, Ottavo reading glasses offer a universal fit. “Ottavo reading glasses are for customers who know what they like when it comes to fashion but have never been able to find reading glasses that suit their bold personal style,” said Andrew Lipovsky, founder and CEO of Eponym. “We’re thrilled to partner with Matteo and Mucca Design to finally offer readers that live up to the high standards of their wearers.”
Price Guide: $$
www.eponymous.co
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SECOND LOOKS
Costa Unveils OCEARCH Limited Edition Sunglasses
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Specifics: The collection features 15 skus including a lens development combining Costa’s 580P grey base lens with a silver mirror. The three new styles are Half Moon, Remora and Rincon. This year, for the first time, Costa has directly tied sunglass sales to a cause, with a portion of the limited edition collection’s proceeds being donated to OCEARCH.
Selling Points: The collection weaves in rich colors of sharks with the introduction of new frame colors including Sea Glass, Smoke Crystal and Tiger Shark which is a unique take on the classic tortoise style. All sunglasses are available in plano and Rx. As part of the collection, each pair of OCEARCH Limited Edition sunglasses are packaged in a specially designed box with a case, C-Mask neck gaiter, cleaning cloth and lens sticker.
“One of the key observations we’ve seen with our conversation and cause efforts is that they appeal to a broad array of ages and lifestyles. The 2017 OCEARCH Limited Edition collection is a perfect embodiment of that—and of what we consider the new Costa customer—someone with a true costal lifestyle and mindset,” said John Sanchez, VP product development, Costa. “From the design inspiration, to the new frame colors and shark-inspired patterns, as well as the new combination of the silver mirror on the grey lens, we’re excited about the appeal of this collection and gratified to be able to help OCEARCH continue their important work.”
Price Guide: $$$ to $$$$$
www.costadelmar.com
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ClearVision Optical Adds BluTech Eyewear Outdoor Collection
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Specifics: Eight styles for men and women all featuring BluTech outdoor polarized lenses which are available in grey and brown tints.
Selling Points: Playin’ Bridge is an acetate aviator style for men. Featuring a double bridge and two-tone temple colorations, this style is available in black matte and tortoise matte. The Heavy Metal style is a sporty men’s frame which is designed with stainless steel and also features two-toned temple colors. Alley Cat, a chic cat eye shape showcases color blocking for a more modern look. The Hour Glass is a very wearable sun style that features horn fade colorations that give this frame a more feminine look.
Price Guide: $$$
www.cvoptical.com
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ALSO NEW
Orgreen Debuts Limited Edition Optical Styles
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www.orgreenoptics.com
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Modern Optical Introduces New Styles for BMEC
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www.modernoptical.com
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