LAUNCHES
Safilo Reintroduces Elasta For Men Ophthalmic Collection
![]() More Images |
Wearer: The collection is specifically targeted toward men ages 40 and up.
Specifics: 20 ophthalmic styles
Selling Points: Elasta is designed in the U.S. and made in Italy. Favored by opticians and patients for its quality, reliability and timeless styling, the collection is well suited for a broad customer base. These frames offer incomparable comfort and innovation in the form of the collection’s variety of Elasta hinge offerings. The Elasta collection can be described as modern but not trendy, functional with attention to detail and durable for a comfortable fit. “Safilo is excited to reintroduce the Elasta men’s ophthalmic brand in the U.S. market this spring at our customers’ request,” said Henri Blomqvist, CEO of Safilo North America. “The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has been perfected and improved during the past 50 years to reach today’s evolution offered again in the Elasta collection.”
Price Guide: $$$
www.safilogroup.com
![]() |
Top |
![]() |
Send your comments to VM |
SECOND LOOKS
Marchon Debuts Nike Men’s Training Sunglasses
![]() More Images |
Specifics: Five new styles
Selling Points: These new styles are dedicated to providing multi-sport athletes with eyewear that pushes the limits of performance. This line is launching with Nike Terminus, Nike Traverse and Nike Intersect. This summer, Nike will release two additional styles in the Nike Hyperforce and Nike Hyperforce Elite. The Men’s Training collection, developed with insights from Nike athletes and trainers, is designed to provide athletes with maximum coverage, personalized comfort and high action stability during dynamic movement for optimum performance. This new line builds on innovative designs from last year’s Nike Running collection, bringing the latest advancements in technology and manufacturing to the Men’s Training and Baseball categories. The overall collection features Max Optics to provide precise clarity from all angles, interchangeable lenses for any environment (not included in Nike Traverse), durable nylon frames, sport wrap, high tension hinges and 100 percent UVA and UVB protection.
www.nikeinc.com; www.marchon.com
![]() |
Top |
![]() |
Send your comments to VM |
gx By Gwen Stefani Bows Juniors Optical Collection
![]() More Images |
Specifics: The collection offers mini-me styled looks for both boys and girls ages eight to 16.
Selling Points: gx By Gwen Stefani Juniors is a playful take on the adult collection, continuing the same key brand elements. Bold shapes with uses of neon, tribal-like horn patterns, glitter and camouflage prints emphasize the brand’s pop-culture roots giving the collection a colorful, fresh feeling. Pop color accents are also used on the inside of the frame or through custom laminated end pieces and contrasting signature temple tip stripes. Additionally, styles GX800 for girls and GX900 for boys feature a magnetic technology on the temples for wearers to decorate their frames with magnetic emojis. The frame ships with a GX logo plaque on the temple, which can be replaced with any of the included six different emojis. The first time an account orders an emoji frame, an additional emoji demo set will be included. Upon request a three-piece display is available, the demo set emoji’s can be adhered to the logo header by the magnet. The girl’s style features playful gradient materials while the boys offers sporty laminates with pop colors.
Price Guide: $$$
www.tura.com
![]() |
Top |
![]() |
Send your comments to VM |
ALSO NEW
Blackfin Introduces Spring/Summer 2017 Sunglass Collection
![](/CMSImagesContent/2017/04/Blackfin---Martinique-BF778-Col.649_150.jpg)
www.blackfin.eu
![]() |
Top |
![]() |
Send your comments to VM |