LAUNCHES
Luxottica Debuts 2017 Launch of Valentino Eyewear
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Wearer: Creative, slightly edgy individuals
Specifics: Comprised of sun and optical styles, this launch channels the essence of Valentino style. Grace, delicacy and dedication to sartorial culture pervade the vibrant atmosphere of the workshops in Palazzo Mignanelli where timeless creations are produced, the company said.
Selling Points: With Pierpaolo Piccioli, Valentino’s creative director takes inspiration from the deeply humanistic concept of creativity as an individual process, and the accessories rediscover these main characteristics of Valentino fashion with a contemporary aesthetic vision.
In the eyewear collection, the same aesthetic is present in a mix of sensual designs and punk metal, glam crystals and nylon and especially in the choice to sign the temples of all the models with the stud, the iconic symbol of the Valentino fashion house.
Sun style VA2003 features an oval metal silhouette that combines austere design with sophisticated materials. Rimless lenses, fixed with visible screws and characterized by a slight side mesh is inspired by post-industrial style. The slim temples with acetate tips are signed by iconic studs and feature adjustable nosepads. Optical style VA1003 is an oval silhouette characterized by bright metal. The profile of the rims is defined by a hand-applied line of colored enamel. Additionally, the slimness of the temples and thickness of the temple tips create a contrast to the frame and these also feature adjustable nosepads.
Price Guide: $$$$$
www.luxottica.com
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SECOND LOOKS
Zeiss Introduces EnergizeMe a Spectacle Lens for Contact Lens Wearers
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Specifics: It offers wide, clear viewing zones and more comfortable vision after contact lens wear, according to Zeiss.
Selling Points: Zeiss EnergizeMe lenses combine this lens design with Zeiss’ Digital Inside Technology, which optimizes the design for reading distances of both print media (at 38 cm) and digital devices (at 35 cm) to avoid further eye strain. Zeiss adds DuraVision BlueProtect coating to reduce the transmission of harmful blue light emitted from digital screens and artificial lighting, cut glare and prevent digital eye strain. EnergizeMe Single Vision Lenses are for patients in their 20s and early 30s (+ 0.40 D power boost); EnergizeMe Digital Lenses are for patients in their 30s and early 40s (+ 0.65 D power boost), and EnergizeMe Progressive Lenses are for patients aged 40 and older (+0.75 to + 4.00 D power boost).
www.zeiss.com
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Exces Eyewear From ESE Releases Men’s Collection
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Specifics: Four styles feature a super thin, high density, acetate front typically matched with sleek, lightweight stainless steel temples.
Selling Points: The properties of the HD acetate allow for sturdiness within the extra thin front construction. Similarly, the stainless steel temples allow for added comfort and provide a natural flexibility. The coloration of the temples were carefully cultivated to provide contrast and vibrancy while maintaining their masculinity. “SlimFit” places a focus on smaller men’s eye sizes with an average size of 52mm.
“There’s been a growing demand for men’s styles within Exces from our customers and sales team alike,” explained Jason Shyer, ESE managing director. “We took a lot of time curating this collection to ensure it fits within the collection conceptually, artistically and practically. There is no question that the smaller size range and colors we have adopted have a lot to do with fitting into our product mix properly and similarly addressing our customer’s needs.”
Price Guide: $$
Eseyewear.com
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ALSO NEW
Zac Posen Adds Six New Women’s Optical Styles
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www.kenmarkeyewear.com
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Ellen Tracy Bows New 2017 Styles
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www.cvoptical.com
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CooperVision’s Clariti 1 Day Toric Contact Lenses Now Available in 90-Pack
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www.coopervision.com
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