LAUNCHES
Silhouette Presents its Atelier Collection
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Wearer: Consumers seeking elegant, handcrafted frames made from the highest quality materials—refined luxury.
Specifics: The frame models in Silhouette’s Atelier collection are handcrafted, from solid 18 karat yellow, white or rose gold and are polished by hand to achieve a lustrous finish. Gemstones such as diamonds, rubies and sapphires as well as precious woods are used as decorative elements on the Atelier frames. A variety of customized lens shapes are available for both men and women.
Selling Points: Silhouette has added a professional goldsmith and gem setter to its production team in Linz, further proving their passion and appreciation for masterful craftsmanship. To ensure the highest quality, all gemstones are hand-selected and only woods from certified producers are used. In doing this, Silhouette’s Atelier collection is sure to impress and inspire even the most demanding consumer, the company said in a statement. The collection will be available at exclusive optical shops starting Spring 2017.
Price Guide: $$$$$
www.silhouette.com
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SECOND LOOKS
Marchon Debuts Columbia PFG Eyewear Collection
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Specifics: Four styles with four different lens offerings.
Selling Points: PFG collection provides superior clarity and comfort while protecting fisherman from the elements, allowing them to remain outdoors longer. The salt water and oil repellent lens coatings make cleaning easier and lenses more durable. These polarized lenses offer a full spectrum of tints and mirrors for zero glare distractions and clear vision to see easily through the water. The PFG collection features modern and classic shapes with a unique temple design inspired by a fisherman’s fillet knife. Rubber nose pads offer long lasting comfort and extra grip. Additionally, an omni-wick pattern on the inner temple pulls moisture away from the face, quickly evaporating sweat and water. Each frame in the collection is equipped with an ultra-thin, lightweight cable that fits into the holes at the temple tip to provide secure safe-keeping.
Price Guide: $$ to $$$$
www.marchon.com; www.columbia.com
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Eyenavision Introduces Chemistrie DiLusso Italian Made Frames
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Specifics: All DiLusso frames are made of Italian acetate and crafted in Italy. The initial introduction includes six new styles available in three colors each. The frames are all named after the Italian cities that inspired the collection.
Selling Points: All Chemistrie frames aim to provide a quality product that enables ECPs to deliver value to their customers. The DiLusso frames are available for use in Chemistrie packages, offering high-level quality at an attractive price point. “We are incredible pleased with our first line of Italian frames,” Joseph Zewe, CEO of Eyenavision said. “The quality, design and value are commensurate with the kinds of products our customers have come to expect from Chemistrie and Eyenavision. Over the coming months, we will be expanding the DiLusso collection.”
Price Guide: $$
www.eyenavision.com
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ALSO NEW
Marcolin Debuts New Frames for Roberto Cavalli Eyewear
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www.marcolin.com
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Kenmark Adds New Zac Posen Men’s Styles
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www.kenmarkoptical.com
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Altair’s Joseph Abboud Intros Four New Optical Styles
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www.altaireyewear.com
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