LAUNCHES
Armourx Introduces Camouflage to Realtree Rx Safety Eyewear
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Wearer: Designed for men and women in the workplace.
Specifics: The seven-piece collection includes Armourx’s innovative wrap design with integrated side protection as well as several fashion-forward frames with removable or permanent side shields. All frames in the Realtree by Armourx line feature Realtree’s trademark camouflage patterns and meet the ANSI Z87.1 requirements.
Selling Points: A recent agreement between Realtree and Nouveau Eyewear grants Nouveau the exclusive right to use Realtree’s trademark camouflage patterns in this new line of safety eyewear. Furthermore, Armourx has been selected to develop and distribute the Realtree safety eyewear under their recent distribution agreement with Nouveau Eyewear. “Armourx is very excited to be working with Nouveau to distribute this new line of safety eyewear,” said Ryan Nadler, president of Armourx. “Realtree’s camouflage patterns are already getting a lot of attention from our customers.” ECPs can order Realtree by Armourx from their current Armourx distributor.
Price Guide: $$$
www.armourxsafety.com
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SECOND LOOKS
Oakley Launches Skate-Inspired Sunwear With Latch Design
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Specifics: Inspired by skate icon Eric Koston, renowned photographer Atiba Jefferson and two of the sport’s brightest young talents, Sean Malto and Curren Caples, the stylish Latch features a patented latch mechanism built into the frame enabling wearers to securely fasten the frame onto their shirt while skateboarding.
Selling Points: Made with a lightweight and stress-resistant O Matter frame, the Latch features a zero-pressure, three-point fit for all-day comfort and Plutonite lens materials for 100 percent UV protection. For unparalleled optical clarity and precision, lens options include Oakley polarization and Iridium coatings to balance light transmission. The Latch is offered in multiple frame and lens colors with prescription options available. “The same way a performance piece allows you to perform better in your sport, Latch is a style piece that allows you to perform better in your life—combining revolutionary technology features with a beautifully designed product,” said Oakley designer, Daniel Chae. “Latch is a true testament to Oakley’s continuous belief that everything can and will be made better.”
Price Guide: $$$
www.oakley.com
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McGee Debuts New Badgley Mischka Optical Style for Women
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Specifics: Designed for the modern, couture woman who desires feminine, romantic and luxurious eyewear.
Selling Points: According to the company, Badgley Mischka’s exquisite attention to detail is directly translated through the latest eyewear release. Featuring high quality products and design elements, the Isee style is a feminine lightweight combination frame. Polished titanium wraps around its teacup lenses, splitting at the integrated hinges on the temple ends. Metal inlay on the acetate temples features delicately placed Swarovski crystals in a feminine design. Isee is available in brown with blush temples, and gunmetal with peal pink temples.
Price Guide: $$$
www.mcgeegroup.com
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ALSO NEW
Float Kids Launches New Collection for Match Eyewear
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www.matcheyewear.com
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Bausch + Lomb Intros PreserVision Areds 2 Formula + Multivitamin
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www.bausch.com
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