LAUNCHES
Adlens Reveals New Frame Styles for AdlensFocuss
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Wearer: “I designed Chroma and Echo to offer the wearer comfort and cutting-edge style,” said Blake Kuwahara, designer and president of Focus Group West. “Both are carefully sculpted with graduated curvatures, tumbled for up to 72 hours and then polished to give each frame a custom finish.”
Specifics: Designed by preeminent frame designer, Kuwahara, the new styles, Chroma and Echo, use magnesium in place of aluminum in key internal components for greater comfort and durability, the company said. Chroma and Echo will be available in four different colors, totaling eight new options.
Selling Points: AdlensFocuss eyewear features Variable Power Optics (VPO) technology that mimics the eye’s natural behavior and allows patients to adjust their vision between near, intermediate and distance. According to the company, VPO technology offers wearers an unprecedented field of vision, providing four times more usable lens area than the best progressive lenses available. “The technology that AdlensFocuss uses is revolutionary, and this incredible lens functionality deserves to be teamed with frames that will flatter the wearer,” said David Eichelberger, senior vice president of variable power optics at Adlens. “We’ve already had an overwhelmingly positive reaction to AdlensFocuss and we’re excited to reveal the new generation frames.”
Price Guide: $$$$$
www.adlens.com
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SECOND LOOKS
Wiley X Expands Active Lifestyle Series
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Specifics: Featuring a keyhole bridge design and stylish bars on the temple corners, the Rx-ready WX Hudson comes in two color and lens options. Model ACHUDO3 pairs a glossy black frame with smoke grey lenses while model ACHUDO5 combines a matte black frame with polarized platinum flash-mirrored lenses in green.
Selling Points: Wiley X’s advanced lenses provide wearers with 100 percent UVA and UVB protection. The WX Hudson also meets ANSI Z87.1-2010 High Velocity and High Mass Impact Safety standards, as well as U.S. Federal OSHA 1910.133(b)(1)(1) Standards, providing true occupational grade eye protection for work, play and everyday life. According to the company, Wiley X is the only premium sunglass brand with this level of protection in every adult eyewear style it makes—a key reason why the company has been a leading provider of vision protection gear to the U.S. military, law enforcement and other tactical wearers for more than 25 years. Furthermore, for those who require corrective lenses, the WX Hudson is Rx-ready due to the company’s innovative Digiforce digital Rx lens technology.
Price Guide: $$$-$$$$$
www.wileyx.com
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ESE Announces New Exces Sunglasses Collection
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Specifics: Six plastic styles combine feminine, easy to Rx shapes in a variety of exciting colors.
Selling Points: According to the company, the collection includes a variety of rectangular, upswept and modified square shapes that flatter the faces of women of all ages. The collection’s plastic colors utilize a selection of beautiful marble, animal print and multi-colored laminates. Combinations include shades of brown-leopard, golden-blue, green marble, black-straw and blue horn-brown, among others. “Our goal with Exces sunglasses remains simple and distinct,” said Jason Shyer, ESE marketing director. “Fun colors, easy to wear shapes that work with a variety of face shapes at an incredibly accessible price point. All while maintaining what is our company’s reputation for quality craftsmanship.”
Price Guide: $$
www.eseyewear.com
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ALSO NEW
Guess Introduces Tween Spring/Summer Collection
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www.marcolin.com
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Kate Young Debuts New Styles for Tura Collection
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www.kateyoungeyewear.tura.com
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