LAUNCHES
McGee Launches Argyleculture by Russell Simmons Eyewear
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Wearer: Men over 25 who have “arrived.”
Specifics: Eight optical styles is offered in two colors named after a true music legend.
Selling Points: Argyleculture Eyewear features European colors, masculine designs in multiple sizes, edgy metal embellishments and a hint of classic Ivy League heritage. The Magriffe and Hendrix are full rim handmade acetate frames featuring Italian triple laminate and modern rectangle eyeshapes. The Reuben, Hancock and Marsalis are all semi-rimless metal/plastic combination frames with laser embellished end pieces and epoxy filled double laminate acetate available in a single or double bridge design. The Dorsey and Ellington are full metal frames; the Dorsey has a higher bridge for a more modern look and square cutouts on the temple, while the Ellington features a more classic look with a marbled design on the acetate temples and an argyle patterned accent near the hinge. Lastly, the Thelonius is a full rim metal/plastic combination with a retro eyeshape and temples featuring a metal inlay and a lasered logo.
Price Guide: $$
www.mcgeegroup.com
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SECOND LOOKS
Safilo’s Carrera Presents ‘New Iconic’ Eyewear
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Specifics: Two new Carrera sun styles with vintage inspiration in a large array of contemporary colors.
Selling Points: The new Carrera 5530 sunglasses are inspired by a late-'70s model from the brand’s archive and captures its vintage inspiration, reinterpreted in a modern way. The Carrera 6630 is a completely new model which interprets the heritage style into an ample and geometric shield style which is also ideal for women. Color is the key word of the two new styles. Both models are made of Optyl and come in colors like classic black, black/blue, white/black to brazen fuchsia/white/black, blue/white/red, black/red/yellow, black/red and black/white/orange.
Price Guide: $$$-$$$$
www.safilo.com
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Zyloware Debuts New Styles in Natori
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Specifics: Two new optical styles for women for summer.
Selling Points: The IM 209 is a bold, full rim metal front frame in a softened rectangle shape. A raised epoxy-filled Natori crest logo on the endpeice compliments the juncture where the metal front meets the handcrafted zyl temples. The IM 307 features a petite and feminine full rim metal front in a soft oval shape to flatter any face. Inlaid, multi-colored mother-of-pearl accents feature prominently on the handcrafted zyl temples.
Price Guide: $$
www.zyloware.com
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A&A Optical Adds New Styles to Cruz
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Specifics: Three new optical styles; affordable luxuries designed for the discriminating, modern man.
Selling Points: Broadway features a modern take on plaid by interweaving two-toned color in preppy perfection. Its semi-rimless pillowed shape features outside color with alternating inside color and a colored diagonal print. The acetate Madison Ave features a rectangle translucent front fused with temples reminiscent of marble, combining hues of varying color and shapes. Lastly, Park Ave is a pillowed rectangular zyl front is accented by wide, matte finish metal temples. Merchandising materials include a Cruz 12-piece display, logo plaque, counter card and 2011 poster; Cruz ad slicks are also available.
Price Guide: $$
www.aaopticalco.com, (800) 492-4465
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READERS/ACCESSORIES
Ogi Releases New Tribeca Collection Styles
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Specifics: Three new reading glass styles.
Selling Points: The Walker Street is a timeless addition to Tribeca full of subtle details. Each colorway utilizes intriguing materials to reflect sophistication; the black/black stripe features a distressed wood front paired with smooth, unique temples finished with chrome rivets. The Cooper Street is a thick acetate frame. The snow tortoise coloration gives the style a unique, inviting feel, perfect for a distinguished man or woman. The Livingston Street takes reading eyewear into a fresh, new realm; the subtle upsweep of the browline creates a distinct look without being overly dramatic.
Price Guide: $$
www.ogiframes.com, www.scojo.com
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ALSO NEW
LBI Limited Editions Gears Up for Back to School
LBI Limited Editions provides money saving options for the industry’s youngest consumers, children. Limited Editions offers three children’s styles, Romper 1112, Romper M321 and Curly which can by either boys or girls. Romper is a metal/plastic combination frame, with spring hinges and adjustable nose-pads in several sizes, while Curly is designed for the tiniest patients with a metal frame and comfort cable temples.
www.lbieyewear.com
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Hobie Polarized Introduces Olas
New for the Hobie Polarized Motion Collection the brand has introduced the Olas. Made of TR-90 with HydroClean polycarbonate lenses, the Olas features a Ventilation Gasket which prevents unwanted fog, Megol interior padding and nose pad. Additionally, the Olas comes in signature colors blue grain, rootbeer, merlot and horn, as well as shiny black, shiny white, black fade and wood grain.
www.hobiepolarized.com
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Live Eyewear Introduces Seven New Cocoons Clip-On Sizes
Live Eyewear has expanded the Cocoons Clip-Ons collection to include seven new sizes in their most popular selling shapes. The additional sizes were developed to address the increasing popularity of prescription frames that feature an increased "A" measurement. The total collection now features 49 shapes/sizes in lightweight monel with a choice of gunmetal or bronze finish, and gray or amber Polaré polarized lenses.
www.liveeyewear.com
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