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NEW YORK—Now that we’re fully into August, many families around the country are also fully into the back to school season. For some, school has already started, while others wait for Labor Day to mark the beginning of the academic year—but either way, back to school is on the brain, and on the eyes. Since March of last year, children’s extended screen time during the school year has been a concern for parents, teachers and ECPs. This August is Children’s Eye Health and Safety Month, an initiative which aims to approach this concern in addition to amblyopia, strabismus and refractive errors, such as myopia, hyperopia and astigmatism in children. Prevent Blindness reports that “nearly three percent of children younger than 18 years are blind or visually impaired, defined as having trouble seeing even when wearing glasses or contact lenses.”
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The new non-profit ENC Purpose partners with Optical Rockers, ECPs show signs of concern over COVID-19 infection rates, Jobson's ECP Coronavirus Survey says, optical sales stay mostly flat, Jobson's Weekly Tracker says, Fabrizio Uguzzoni named President of Wholesale at EssilorLuxottica N.A. and EssilorLuxottica’s first half 2021 revenue shows strong U.S. sales all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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NEW YORK—Are you clear about how customer and patient priorities have changed in the past 18 months? How to recapture their loyalty and recalibrate your connections to them? There's still time to register for the next Virtual VM Summit session, "ALL CONSUMING, A Deep Dive Into the New Consumer Mindset," which is being broadcast for the first time on Wed., Aug. 11 from 3:00 to 5:00 p.m. ET.
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This Phoropter business card holder is 3D printed, hand painted and the perfect accessory for any front desk. You can pick it up on Etsy here. #WeShareIt
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Watch out for your neighborhood-friendly dog! Reese, a certified therapy dog, is the new staff addition to Whittington Eye Care Associates located in Charleston, West Virginia. Jennifer L. Stevens, OD, graduated from the University of Alabama at Birmingham School of Optometry and bought the practice from her parents with her brother, Mark Whittington, OD. She wishes to carry on her parents’ legacy of being “people who love people.” One of her biggest initiatives was incorporating Reese into her practice. Reese was recently introduced on the practice’s Facebook on July 18, but she’s been in the office for approximately a year.
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