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VMAIL Weekend recently sat down with (remotely of course) Fran Pennella, VP of Vision Expo at Reed Exhibitions and Mitch Barkley, VP of Trade Shows and Events at The Vision Council for an update on what’s in store for attendees at the upcoming Vision Expo East in Orlando, Fla. The two executives spoke about the new Neighborhoods debuting on the Show floor, safety precautions and procedures that are being put in place, and new Show events that attendees can expect to find. The two show organizers also detailed how this year’s Show experience will differ from years past as Vision Expo settles into its new location at the Orange County Convention Center from June 2-5, 2021.
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The Vision Council releases Diversity, Equity and Inclusion survey report, Black Eyecare Perspective’s Pre-Optometry Club celebrates, optical sales show little change, Jobson Tracker says, EssilorLuxottica’s acquisition of GrandVision gets approved, and EyeCare Partners announces significant growth all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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NEW YORK—The pandemic has exposed cracks in our healthcare system, leaving many patients feeling disconnected, distrustful, and scared. In response, healthcare providers need to rebuild trust and re-engage with patients. VM editorial director Marge Axelrad and lens and tech editor Andrew Karp discuss this new dynamic in their latest video conversation, Re-Establishing Trust in Healthcare. The video is the fourth in a six-part weekly series called “Micro Chats on Macro Trends,” that examines significant trends that are influencing the way healthcare providers and optical retailers are doing business today, while preparing for the “next normal.” The video, titled Re-Establishing Trust in Healthcare, can be viewed here.
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Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at Transitions goes high fashion, a low vision app and myopia management.
Click here to take the quiz.
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This phoropter business card holder is the perfect treat to yourself now that some trade shows and in person meetings are starting back up. You can pick it up on Etsy here.
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NEW YORK—Running a social media account for your practice isn’t always easy. It can be hard to keep up with regular posting, and sometimes it feels impossible to figure out what to post, when to post, and how often to post. One of the easiest ways to truly get involved on social media, and to up engagement, is to participate in hashtags and challenges, especially those that are specific to your social media niche. For the optical community, #framefriday is a perfect example.
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