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December 19, 2020 |www.visionmonday.com    |
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A Year on TikTok |
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NEW YORK—No doubt about it, 2020 is a year for the history books in countless different ways. Among the many culturally significant changes 2020 has brought us, the rise of TikTok as one of the world’s most popular and powerful social media channels is hard to ignore. Once a semi-niche video-sharing platform for teens and Gen-Z, TikTok is now one of the world’s most popular social channels, with over 200 million monthly active users, according to Statista. SocialMediaToday reported that the app is projected to reach one billion users in 2021.
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VSP Global and Essilor agree on formulary, Zeiss blunts pandemic’s impact on revenues, Shopko ends year with expansion, optical sales show little change, Tracker says, and MyEyeLab to expand in Texas all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed. VSP Global and Essilor Reach Agreement on Formulary |
Broad Portfolio and Diversification Helps Zeiss Blunt Pandemic’s Impact on FY 2019/20 Revenue |
Shopko Optical Ends Year With Influx of New ECP Hires and Sets Plan to Open 50 or More Optical Centers in 2021 |
National Optical Sales Showed Little Change for Week of Dec. 7-13, Jobson Performance Tracker Says |
My Eyelab Agrees to Open Eight New Locations in Texas With Multi-Unit Franchise Group |
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Sagnieres and Del Vecchio to Step Down From Top Roles at EssilorLuxottica
CHARENTON-LE-PONT, France—EssilorLuxottica announced today a major change in its top level leadership. The company issued a statement saying that executive vice chairman Hubert Sagnieres has decided to retire and relinquish his responsibilities at EssilorLuxottica and its subsidiaries. He will remain as non-executive vice chairman of the company. In order to preserve the equal powers principle of the business combination agreement currently in place, company chairman Leonardo Del Vecchio decided to voluntarily step back from his executive responsibilities at EssilorLuxottica. He will remain non-executive chairman of the company.
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VM's News Quiz for the Week of Dec. 13: Holiday Sales Outlook, LensCrafters Adds Flagship Stores and Classic Christmas Movies
Did you follow the optical news this week? Take VM’s News Quiz to see how much you know. This week's quiz takes a look at the holiday sales outlook, LensCrafters adds flagship stores and classic Christmas movies.
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‘Tis the season for cozy socks. You can pick these up on Hot Sox. |
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7 Pieces of Advice to Ignore in Your Own Social Media Campaign
AUSTIN, Texas—Engagement and the importance of social media for health care professionals has escalated in this year of the COVID-19 pandemic. And VisionWeb has recently addressed what ECPs should be keeping in mind with one of its latest blog posts, “7 Pieces of Advice to Ignore in Your Own Social Media Campaign." With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful implementation of an optical social media campaign can be a challenge, but if done right, can be very beneficial to your business, VisionWeb pointed out.
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