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NEW YORK—Halloween is, as far as I’m concerned, the perfect holiday. There’s no pressure, no big family events, no gifts to buy—nothing to do except wear a fun wig and eat free candy, no matter how old you are. Halloween as we know it today is about pure, unadulterated fun for all. And the best part? You can have that fun at work and at home. I’m not alone in my love for Halloween—according to the National Retail Federation, Halloween spending in 2019 is expected to reach $8.8 billion, with shoppers saying they plan to spend an average of $86.27 this year.
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Jobson launches EyeVote Reader’s Choice Awards, WHO issues World Report on Vision, Shopko names CEO, Vision 2020 USA holds briefing and Women In Optometry announce Theia award winners all topped this week’s VMAIL news feed. Click on the headlines below to catch up on anything you might have missed.
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NEW YORK—The voices, social media messages and outreach of thousands of eyecare professionals, dozens of U.S. and international organizations, foundations, social purpose groups and optical companies contributed to a global crescendo about the importance of improving access to vision care in honor of World Sight Day 2019. A series of initiatives advocated for more financial support and increased awareness for the value and importance of healthy vision as well as expanding eyecare and eyewear products and services to those in need. Click here for additional coverage about optical industry activities and initiatives surrounding World Sight Day.
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This week’s #WeShareIt is a subtle, stylish way to show off your opti-love—even on days you choose to wear your contacts. You can pick them up on Etsy here.
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Caitlyn Mefford, OD, may still be a rookie in the optometry field, but she is no novice when it comes to social media. A recent graduate of NSU Oklahoma College of Optometry, Mefford has only been practicing since August, but she’s been running her Instagram page since 2012, when the social media platform was still starting out as well. Today, the savvy millennial doctor is boasting close to 2,000 followers on the page, DrCaitlynMefford, and is using it as a way to showcase her day-to-day life as a new doctor and lover of life in general. “I’m sure when I signed up it was a way to connect with friends and family, but it’s morphed into a way for me to share my passion for everything from eyecare and medicine to what my family is up to,” she said.
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